In order to create that elusive 360° view of the customer, companies need a standardized architecture and clear business rules to maintain a cross reference of customer information across your enterprise data sources. Companies cannot possibly achieve a 360 degree customer view without first achieving data integration. A new market of solutions known as CDI (Customer Data Integration) has emerged in recent years due to the large number of companies that have this problem.

IA-Team will analyze your various customer data sources, and create universal identifiers for each of your customers. These identifiers will tie your customer data together across systems/sources, similarly to how a social security number uniquely represents a citizen of the United States, or a SKU number uniquely represents a product. While Target® and Walmart® may have their own identifiers for the same product, the SKU number is how we determine if both vendors are selling the same thing.

Information Architecture Team provides a consistent view of your customer data, company-wide, irrespective of where the customer data is physically stored.