Increase customer satisfaction and retention through a single customer view, despite multiple points of data entry, such as Web interfaces, call-centers, office applications, and sales force automation software.

Maximize sales potential by giving agents more complete, accurate and timely information.

Increase cross- and up-sell potential with more consistent customer recognition and more complete customer understanding.

Leverage existing investments in ERP and CRM applications to achieve a global, coordinated, 360-degree view of customer relationships.

Holistically manage consumers across product lines.

Leverage data from third parties to accurately assess business relationships that impact total customer value.

Decrease fraud liability with reliable customer recognition.

Recognize customers through lifetime events such as leaving home, marriage, child bearing and divorce.

IAT helps companies to:

Deduplicate and link customer records, even those with complex name combinations.

Understand the individual relationships implicit in complex name forms such as "William and Mary Smith and Jacqueline."

Understand and apply common relationship indicators, such as ITF, DBA, C/O and others.

Report on data anomalies and allow users to tune business rules for optimal resolution.

Provide consistent results across diverse systems and platforms.