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While utilities charges are calculated directly from readings of meters on the premises, the property owners are not necessarily occupants of the property. For example, the owners of many rental properties are actually responsible for paying the utilities, not the tenants.
Utility companies have great difficulty mapping the properties they serve to distinct customers. Conducting a 360 degree customer analysis that links all properties together for a given owner/occupant can empower an organization to more effectively market their services to targeted prospects and offer promotions that encourage property owners to consolidate their utilities business with a single provider.
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