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Fundraising is a highly critical
function in the progress of not for profit organizations, and one
of the most significant failures in this area historically, is the
reactive approach to discovering more information about alumni or
members.
Using this higher education as an example, this
research should begin while these people are still students, to increase
the likelihood of remaining in touch. Additional sources of information
such as the National Change of Address (NCOA) repository can provide
tremendous value when merged with an organization’s alumni list to
ensure a higher number of successful contacts, and therefore and increased
opportunity for fundraising.
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