Retailers have witnessed a shift from historical investments in supply chain and store systems to customer facing applications. IAT provides retailers with the insight needed to maintain accurate customer information. We analyze, cleanse, standardize, match, and consolidate data, which helps retailers establish loyalty programs or track point-of-sale data. With reliable and accurate data, businesses can increase the revenue per customer and understand the buying patterns of a particular audience. More specifically, IAT’s retail services:

IAT’s proprietary technology:

Households and deduplicates records to reduce direct marketing (especially mailing) costs.

Assesses data's "fitness-for-purpose" for marketing campaigns.

Creates the same results on any platform, to provide consistent customer views at the home office and in the field.

Precisely links related data views from diverse touch points.